The role of Social Media has vitally changed in its functioning from being a tool of entertainment to a strong medium for a business to grow. With thousands of people connecting to social media sites everyday, the industry is booming like never before. Today, social media has went on to become a powerful source of communication. It not only helps in influencing consumer behavior but also to steer businesses in the right direction. But, business without an effective strategy is incomplete.

Planning Social Media Strategy is one of the most important Steps in Social Media Marketing. Here are some important points to consider while planning for a Social Media Strategy:-

1. Know Your Objective

What’s the Purpose? One of the best ways to set your goal is to understand the vision to use Social Media for your business. Figuring out the same will help you to nail the exact point of need at present. For example, Omninet Technologies Pvt. Ltd. is using Social Media to retain their existing clients and to enhance its Social Presence as a Digital Marketing Agency. Others may have an objective to generate leads from social media. Whatever your goals are, but they must be SMART i.e.

S-Specific

M-Measurable

A-Achievable

R-Reliable

T-Time bound

The Smart Goals will help you in achieving success in the right order.

2. Choose your Audience Personas

You have to be as specific as you can with this part to target the niche audience. It is very important for marketers to decide that which audience group they have to focus on. For example: being a 5-star hotel of Lucknow, their TA can be the people living in Lucknow and the adjacent areas, between 18-50 of age and Foodies. In short, you must answer these questions while choosing the Target Audience.

1. Age
2. Location
3. Job Title
4. Income
5. Services you can offer
6. Interests

3. Choose the Platform

Social Media is one of the cheapest means of promotional channels for any business. But the big question is which one is the right platform to reach your target audience? Or do you need to invest in all of them?  Which platform can give you more ROI at a lower cost?

Once you finalized the Target audience you want to cater, it becomes easy for you to choose the platforms for Promotion. There are more than 100 Social media channels that can be used as a promotional tool. Some of the common platforms are:-

1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. YouTube
6. Snapchat etc.

Using one or more than once, it’s all up to you. You can also take help from any of the established Social Media agencies who can make it easy for you. Choose the Best Social Media Agency in Lucknow to promote your business and reach greater heights.

4. Understand the Metrics

Once you’ve decided which platforms to cater on, it’s time to create your profiles or improve existing profiles so they could align with your strategic plan. Following are the important point should be considered before Planning an effective Strategy:-

1. What’s the USP?
2. Make sure that your social media profile is complete.
3. Use keywords that are commonly searched by users and related to your business.
4. Perfect sized images should be used for promotion, so that the message can be properly disseminated
5. Posting should be done in appropriate time to reach maximum engagements. For Example

5. Build Content Themes

The success of your Social Media campaign depends upon how interesting the content is. So, it is advisable to decide the content which can increase engagements and gives value to your communication. Here’s the list of the Content theme you can always rely on:-

1. Talk about your USP and Services in a consistent manner
2. Share User-generated content of your followers
3. Throw a contest or involve the audience in some task like ‘tag a friend’
4. Publicize behind the scenes photos and videos
5. Comment back for positive and negative comments, make them feel important
6. Share Tips. Teach them through: How to do? Videos
7. Go Live on Facebook and Instagram for the real-time effect
8. Post Blogs and Videos
9. Show your involvement in trending topics, and
10. Testimonials

 

6. Create a Social Media Content Calendar

Sharing exceptional content is essential, but it’s important to have proper planning of when the content should be shared to get the maximum ROI simultaneously.

Your Social Media Content Calendar will include the Date, Time, Topic, Occasion, Platforms to be used, Type of Content, Use of Hashtags, and Reference of Information. Here, you can plan all your social media activities for the future purpose. From the creatives and blog posting to offers and videos, all the day-to-day planning can be done through this monthly calendar. It ensures that posts are published at the optimal times to get maximum reach. It can be modified anytime as per need.

Hopefully, this Blog will help you plan an effective social media strategy for your growing business and let you reach greater heights.

Accessible and handy websites allow a larger segment of society to access the internet and look for information. Today, government, administration, corporate houses, merchants, academic & educational institutions, etc. are working for a parallel and common motive of enabling persons with disabilities (PwD) to not only move around freely physically but also in the digital world. There are efforts all around so that the PwD doesn’t feel that they are lacking when it comes to basics of not only their movement but also for their entertainment, gaming, sports, and other recreational activities.

Web giant Google has made it clear that ‘web sites should be created for the user and not for the sole purpose of ranking’. Thankfully, people have taken notice and gone ahead by designing websites which even the PwDs can utilize by adding features such as

1. Alt tags
2. Screen reader Access
3. Options for enlarging texts
4. Contrast Theme etc.

Today, the universality of web is such that everything related to education, health care, employment, commerce, government, recreation, etc. is available on phones, laptops, and other handheld devices. This is a silent revolution that shouldn’t be limited to a few people, instead, it should be ensured that no one is left untouched. This will also serve the larger purpose of inclusiveness which almost all entities preach but not many practices.

The biggest development in this field, in continuation with many other efforts, has been the initiative of the government of India, the ‘Accessible India Campaign’ or ‘Sugamya Bharat Abhiyan’. As a collective view, universal accessibility is critical for ensuring equal opportunities. In case of PwDs, for them to live conveniently and independently, the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD), to which India is a signatory, under Article 9 casts obligations on the Governments for ensuring to PwDs accessibility to

(a) Information

(b) Transportation

(c) Physical Environment

(d) Communication Technology and

(e) Accessibility to Services as well as emergency services (disabilityaffairs.gov.in).

It is with this vision that the government has made serious efforts in not only reaching out to the PwDs but enabling them access for equal prospects. The notable points here are accessibility under information and communication technology. Websites, mobile apps make up a large share of these fields. It is a step in the right direction and goes on to show that the policymakers genuinely care for their citizens. The private sector has also made excellent progress and taken initiatives in this regard.

Accessibility barriers can be easily overcome through web technologies. A website which is accessible, enables easy interaction and gives access to information, specially for PwDs and can remove the remaining hurdles and barriers in the way of convenience of PwDs is among the biggest service which can be done to these people who need special care and attention. Choose one of the Best PwD Friendly Websites Designing Company in Lucknow.