Social Media strategy

Some Important points to consider while planning an effective Social Media Strategy

Author : admin

January 27, 2020

The role of Social Media has vitally changed in its functioning from being a tool of entertainment to a strong medium for a business to grow. With thousands of people connecting to social media sites everyday, the industry is booming like never before. Today, social media has went on to become a powerful source of communication. It not only helps in influencing consumer behavior but also to steer businesses in the right direction. But, business without an effective strategy is incomplete.

Planning Social Media Strategy is one of the most important Steps in Social Media Marketing. Here are some important points to consider while planning for a Social Media Strategy:-

  1. Know Your Objective

What’s the Purpose? One of the best ways to set your goal is to understand the vision to use Social Media for your business. Figuring out the same will help you to nail the exact point of need at present. For example, Omninet Technologies Pvt. Ltd. is using Social Media to retain their existing clients and to enhance its Social Presence as a Digital Marketing Agency. Others may have an objective to generate leads from social media. Whatever your goals are, but they must be SMART i.e.





T-Time bound

The Smart Goals will help you in achieving success in the right order.

  1. Choose your Audience Personas

You have to be as specific as you can with this part to target the niche audience. It is very important for marketers to decide that which audience group they have to focus on. For example: being a 5-star hotel of Lucknow, their TA can be the people living in Lucknow and the adjacent areas, between 18-50 of age and Foodies. In short, you must answer these questions while choosing the Target Audience.

  1. Age
  2. Location
  3. Job Title
  4. Income
  5. Services you can offer
  6. Interests
  1. Choose the Platform

Social Media is one of the cheapest means of promotional channels for any business. But the big question is which one is the right platform to reach your target audience? Or do you need to invest in all of them?  Which platform can give you more ROI at a lower cost?

Once you finalized the Target audience you want to cater, it becomes easy for you to choose the platforms for Promotion. There are more than 100 Social media channels that can be used as a promotional tool. Some of the common platforms are:-

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. YouTube
  6. Snapchat etc.

Using one or more than once, it’s all up to you. You can also take help from any of the established Social Media agencies who can make it easy for you. Choose the Best Social Media Agency in Lucknow to promote your business and reach greater heights.

  1. Understand the Metrics

Once you’ve decided which platforms to cater on, it’s time to create your profiles or improve existing profiles so they could align with your strategic plan. Following are the important point should be considered before Planning an effective Strategy:-

  1. What’s the USP?
  2. Make sure that your social media profile is complete.
  3. Use keywords that are commonly searched by users and related to your business.
  4. Perfect sized images should be used for promotion, so that the message can be properly disseminated
  5. Posting should be done in appropriate time to reach maximum engagements. For Example
Appropriate time for Posting in various Social Media

Appropriate time for Posting in various Social Media

  1. Build Content Themes

The success of your Social Media campaign depends upon how interesting the content is. So, it is advisable to decide the content which can increase engagements and gives value to your communication. Here’s the list of the Content theme you can always rely on:-

  1. Talk about your USP and Services in a consistent manner
  2. Share User-generated content of your followers
  3. Throw a contest or involve the audience in some task like ‘tag a friend’
  4. Publicize behind the scenes photos and videos
  5. Comment back for positive and negative comments, make them feel important
  6. Share Tips. Teach them through: How to do? Videos
  7. Go Live on Facebook and Instagram for the real-time effect
  8. Post Blogs and Videos
  9. Show your involvement in trending topics, and
  10. Testimonials


  1. Create a Social Media Content Calendar

Sharing exceptional content is essential, but it’s important to have proper planning of when the content should be shared to get the maximum ROI simultaneously.

Your Social Media Content Calendar will include the Date, Time, Topic, Occasion, Platforms to be used, Type of Content, Use of Hashtags, and Reference of Information. Here, you can plan all your social media activities for the future purpose. From the creatives and blog posting to offers and videos, all the day-to-day planning can be done through this monthly calendar. It ensures that posts are published at the optimal times to get maximum reach. It can be modified anytime as per need.

Hopefully, this Blog will help you plan an effective social media strategy for your growing business and let you reach greater heights.